Create the event. H & M is the master of this. Eco-consciousness, collaborated with the great names of haute couture, capsule hyper trends collection ... The Swedish brand has become one of the leading brands of ready-to-wear, all over the world. And with each new launch, one wonders what surprise the shopkeeper reserves for us.

How is the Fall 2017 collection from H & M?

For the fall, H & M offers a collection of 70 pieces, including 40 for women. And mixes timeless pieces and colors with a bit of audacity, characteristics of the sign. A shopper? 9 warm and cocooning coats such as the always trendy down jackets this season, sometimes chic and elegant like blazer jackets that give a crazy look. But also sweaters, shirts, dresses, pants and accessories like a black banana bag and boots with red heels pétant.

Naomi Campbell star of the fall at H & M

And to promote this collection, H & M has not skimped. For the clip of his promotional campaign, the brand used a panel of the most 'hype' models of the moment, among which the incomparable Naomi Campell, the French Camille Rowe or Adwoa Aboa, among the top views of the moment. And all this beautiful world has been staged in one of the most trendy cities: Tokyo . Result? A chic, elegant and very visual clip where one discovers (a little) the tokyoite nightlife.

Discover in our slideshow our 10 favorite pieces ... to be offered as of 21 September!